Services Used
Google Ads (Pay-Per-Click)
Search Engine Optimization(SEO)
The Results
Phone Calls + Leads increase By 113%
Before being hired by Preferred Cremation & Burial we calculated them at 28 calls per month. It jumped to 71 per Month at a similar cost when we ran the ads.
Web Traffic Increase by 200%
Improved website visits monthly through enhanced visibility in search engine results. Before us average under 1000 impressions
Now average over 3,000 Page views per month
Social Media Engagement
Achieved an 80 percent increase in social media engagement, fostering a stronger connection with the audience and potential clients.
Overview
Preferred Cremation & Burial
Funeral Home & Cremation Service
PPC – Google ads Campaign
The Challenge:
-Low Phone Call Volume
-Limited Online Visibility
-Needed to attract Clients ready to Stay on Call for 4 minute Onboarding Process
Solution:
- Keyword Research and Website Optimization: Conducted in-depth keyword research to identify relevant terms in the funeral and cremation industry. Rewrote website copy to incorporate these keywords, making the content more search-engine-friendly.
- Google Ads Campaigns: Developed and executed carefully tested and structured Google Ads campaigns. This included strategic targeting and ad copy to attract individuals actively seeking funeral and cremation services in San Diego.
Costed $943 to get 14 Conversions Huge ROI!
3. Content Marketing: Ghostwrote and distributed over 20 articles on topics related to cremation and funeral costs, procedures, and best options in San Diego. This content aimed to establish Preferred Cremation and Burial as an authoritative source while providing valuable information to potential clients.